When we started working on Easy Eaty, the idea was simple: create a brand that makes delivery feel easy, fast, and reliable—but also warm and approachable. We knew it wasn’t just another food app; it had to stand out as a lifestyle solution that covers food, groceries, and pharmacies all in one.

We began with the purpose: to simplify everyday life. From there, we pulled out key themes like convenience, trust, and speed. These words guided everything we designed.

The logo came next. Instead of going abstract, we wanted something playful and straightforward—so we built a wordmark that emphasizes “EAT” while still being unique. The playful font style made the brand more human, friendly, and perfect for illustration-led designs.

For colors, we drew inspiration from freshness and everyday life. The deep green became our anchor—it symbolizes growth, health, and trust. To balance it, we paired it with a warm, energetic accent that triggers appetite and positivity. The result was a palette that feels modern, yet instantly connects to food and essentials.

Then came the imagery and icons. We decided that every photo should tell a story of action—meals arriving hot, a rider on the move, a customer unboxing with joy. The icons followed the same principle: simple, modern, and built for digital use, with filled versions for emphasis and outlines for support.

Finally, we wrapped everything together with a brand voice that’s clear, approachable, and friendly. We wanted Easy Eaty to talk like a helpful friend who’s always on time.

The end result? A cohesive identity that’s not only visually strong but also communicates reliability and simplicity at every touchpoint. Easy Eaty isn’t just a delivery service—it’s the experience of convenience, wrapped in a brand that feels fresh, trustworthy, and made for everyday people.